Manly Spirits Co. Distillery has expanded its collection of RTD drinks with the Manly Spirits Whisky Highball, a refreshing alternative for the craft beer drinker, whisky fan and whisky-curious consumer.
This no sugar drink delivers with a full flavour profile, featuring their Australian made craft whisky, natural ginger and native limes along with a punchy 6 per cent ABV.
Manly Spirits have taken the original “whisky and dry” combination from the cocktail bar, and in true Manly Spirits style, have added their artisan touch to create a premium, craft whisky highball. The Whisky Highball expression is bold and punchy, celebrating artisan craft spirits and Australian native botanicals.
Manly Spirits whisky is the hero of the Whisky Highball, the first whisky distilled and matured on the Northern Beaches of Sydney in the coastal climate. The premium craft whisky is complemented by the classic pairing of spicy and sweet ginger with an Australian twist from native limes to give it a kick.
“Like all our products, it was important for us to get the balance of flavours right to deliver big on taste as our reputation has been made on full flavoured and well-balanced spirits,” Manly Spirits co-owner and master distiller David Whittaker said.
“Our team have done an excellent job with this recipe, it’s the team’s favourite premix we’ve done so far.”
Like the rest of their premium premix range, the Manly Spirits Whisky Highball is the premium option in the dark spirits RTD category.
“Being an Australian whisky distillery, we’re lucky enough to be able to bring a premium product to the space, which appeals to those who appreciate craft drinks” Manly Spirits co-owner Vanessa Wilton said. “If you like your craft beer and whisky, this one’s for you.”
One of the defining features of the Manly Spirits premix range is the bespoke glass bottles based off their distinct, textured spirit bottles. These set the range apart on the shelves, standing out from the crowd of cans.
“We knew we must have been doing something right when we won ‘World’s Best Premix Design’ for our premix bottles at the World Premix Awards in 2021, so it was really important that we kept our signature premium packaging design for our Whisky Highball,” Wilton said.
“We wanted the label to complement the colour of the liquid and reflect the flavours of whisky & ginger, with a touch of denim for something a little different, unexpected and sure to catch your eye.”
Manly Spirits is meeting the growing demand for premium spirit based RTD’s, with a major shift in consumer interest in this category. IWSR research shows there is a clear preference amongst consumers for spirit based RTD’s as these have connotations of superior quality.
The Manly Spirits Whisky Highball will be available in wholesalers and all good retailers Australian wide.